Margaret Morris with Intel Digital Health Group covers 3 theories and research into how to apply them to helping people make healthy choices:
- Emotional Awarenes
Facilitating awareness of behaviors through mobile therapy - can your phone be your psychologist? - Social Psychology
People are very affected by what they think other people are doing - how can we tailor messages that will motivate people to make the right choices? - Loss Aversion
Loss affects us twice as much in a negative way as gain affects us in a positive way - how can we use this "stick" to help people change?
Click the link above to see the video.
A few additional thoughts. Changing behavior is a very difficult "thing" to do. What do you do to help you "change"?
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